Vector Center Launches Perception Reality Engine™ to Transform Risk Management Across Global Water, Food, and Energy Sectors

NEW YORKSept. 18, 2017 Vector Center today announced its Perception Reality Engine™, a proprietary platform capable of vastly improving and accelerating decision making around crises related to water, food, and energy. In collaboration with IBM Cloud Services, Vector Center incorporates artificial intelligence in this new approach that consolidates previously inaccessible data and generates deeper analytics to inform more effective responses.

“Disruptive events, long-term fundamental shifts, and increasing population are placing enormous strain on our ability to manage water, food, and energy demands around the world,” said Vector Center founder J. Carl Ganter, speaking today at the Concordia Summit in New York. “To address profound challenges of this magnitude, we need to understand faster and better what people believe and the data behind the problems they face. That’s the only way we can find solutions.”

The Perception Reality Engine™ comes at a time when water security issues on one side of the planet can affect geopolitical stability and economies on the other. At the current pace, the world will reach a 40 percent gap between water supply and demand by 2030, which will affect supply chains, energy markets, food production, and access to safe and sustainable water for people and ecosystems. This week, world leaders are meeting in New York at the United Nations General Assembly to discuss the Sustainable Development Goals, which are designed advance systemic solutions to immense, interconnected global challenges.

Vector Center’s fact-based, frontline intelligence reveals context that informs and drives global policy, investment, and economic decisions with an experienced team that cuts through the clutter of big data with on-the-ground expertise and context. Photo: Kern County, Calif. Photo ©J. Carl Ganter/Vector Center (may be used with permission)

Vector Center has teamed with IBM Cloud Services to provide big data analytics and Watson cognitive capabilities. Using Vector Center’s proven feedback-driven processes, the Perception Reality Engine™ captures and analyzes data from the ground up — from grassroots social media, news coverage, and original on-the-ground reportage, to peer-reviewed research and satellite tracking and monitoring.

“To make effective decisions in disruptive times, today’s leaders need to quickly navigate and make sense of mass amounts of data and, often, apparent contradictions between perceptions and reality,” said Ganter, Vector Center CEO. “By collaborating with the IBM team, we incorporate the power of artificial intelligence to see patterns and trends from fresh perspectives. We can also identify new ways to learn from the plethora of information now available to us, and design better ways to align understanding with action.”

From satellite to the ground, Vector Center’s situational awareness capabilities are powered by AI-based cognitive analysis and its proprietary Perception Reality Engine™ to deliver decision grade intelligence, scenarios, and response strategies in a disruptive era. Vector Center, founded in 2014, is based in Traverse City, Michigan.